The Routledge Handbook of Tourism Research (Routledge Handbooks (Hardcover))
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However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship.
The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions.
This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research.
It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
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Transport and infrastructure issues in Asian tourism
Table of contents 1. Jacqui L'Etang and Jairo Lugo 7.
Collaboration Marketing Alan Fyall Destination confusion: a photo elicitation study on brand confusion in tourism destinations Pisuda Sangsue Part 5: Tourist Consumer Behaviour Theorizing Tourist Behaviour Alain Decrop Fesenmaier Fesenmaier and Zheng Xiang Review quote "The scope and coverage of contemporary marketing issues with different perspectives makes the Handbook very unique in that it crosses not only disciplinary boundaries with critical and latest thinking but also links theory to the practical process of marketing applications and strategies.
It is an excellent addition to the scholarly tourism marketing literature. It is a must have book for anyone who is involved in tourism and destination marketing" - Muzaffer Uysal, Professor of Hospitality and Tourism, Virginia Polytechnic Institute and State University "This is an excellent text which offers a challenging and well-structured collection of practical and critical perspectives.
Scott McCabe has orchestrated a comprehensive array of contributions by renowned experts to produce what is sure to become the core text for students of tourism marketing. Tourism marketing covers a broad range of activities, and this book neatly organises chapters into themes, progressing from macro issues of the tourism environment to micro issues of tourists' individual decision making.
A strength of the book is the breadth of knowledge of the contributing authors and their authoritative writing style which makes this a truly comprehensive Handbook of tourism marketing.
As well as providing historical perspectives, the Handbook is right up to date with coverage of social media. This text has the capacity to make a contribution also to our understanding of the wider services field, itself a further reason for investing in it. Researching Tourism Distribution 5. Comparative Tourism Shocks 8.
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Perspectives on Tourism Planning in China Major Trends in Contemporary Tourism Cathy H. William C. Routledge eBooks are available through VitalSource. Most VitalSource eBooks are available in a reflowable EPUB format which allows you to resize text to suit you and enables other accessibility features. Where the content of the eBook requires a specific layout, or contains maths or other special characters, the eBook will be available in PDF PBK format, which cannot be reflowed. For both formats the functionality available will depend on how you access the ebook via Bookshelf Online in your browser or via the Bookshelf app on your PC or mobile device.
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The Routledge Handbook of Destination Marketing: 1st Edition (Hardback) - Routledge
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- The Routledge Handbook of Destination Marketing.
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Description The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today.